Brand Director, Social Strategy

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

Help Build the Next Iconic Financial Brand

Social is where brands earn relevance through culture, speed, creativity, and trust.

SoFi is looking for a Brand Director, Social Strategy to help lead the next era of our social brand presence — building breakthrough strategies, developing platform-native content, and shaping how millions of people experience SoFi online. This person will play a critical role in building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms.

This role is for someone who understands both internet culture and brand building. Someone who can present a strategic vision to senior leadership, then jump into the feed and execute. Someone equally comfortable developing highly produced campaigns and scrappy content that cuts through because it feels native to the platform.

We’re at a critical moment in growth. Our opportunity is massive across sports, creators, partnerships, live events, and social platforms and we need a leader who can help turn that momentum into awareness, consideration, and brand love.

You’ll lead a small, high-impact team responsible for:

• Building social strategies that break through

• Leveraging member data and social trends to drive social strategies

• Developing content systems that scale across platforms

• Driving engagement, conversation, and cultural relevance

• Turning performance insights into smarter creative and sharper execution

• Moving fast without sacrificing quality or taste

From the NBA and TGL to SoFi Stadium and CMA Fest — we’re only getting started.

What You’ll Do

• Lead and evolve SoFi’s organic social strategy across platforms

• Develop social concepts and content systems designed to drive awareness and consideration at scale

• Identify emerging trends, formats, creators, and platform opportunities before they peak

• Partner closely with internal creative teams and partners to bring ideas to life

• Build content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low-lift native content

• Partner closely with SoFi’s Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances

• Translate data and platform insights into actionable creative direction

• Help shape SoFi’s voice, tone, and relevance in culture

• Lead real-time social moments, community engagement, and live event amplification

• Partner cross-functionally across brand, sports marketing, creative, legal/compliance, and leadership teams

• Manage and mentor a small social team while raising the creative and strategic bar

What you'll need

• 8+ years in social media, creator marketing or brand strategy

• Deep understanding of platform behavior and internet culture

• Proven experience building social strategies that drive measurable brand impact

• Strong instincts across creative, copy, video, trends, and storytelling

• Ability to leverage AI as a creative and operational force multiplier to accelerate ideation, content development, audience insights, testing, and execution

• Ability to move seamlessly between strategy and execution

• Experience operating in fast-paced, highly collaborative environments

• Strong analytical mindset and comfort using performance data to guide decisions

• Excellent communication and presentation skills

• High standards, strong taste, and a bias toward action

Nice to have

• Experience in fintech, sports, media, or culturally relevant brands

• Experience activating around sports, live events, or creator partnerships

• Hands-on content development and platform publishing experience

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.