Manager of Influencer Marketing

Newhouse is a leading independent marketing and communications agency that serves the entertainment industry and various brands in the automotive, finance, and DTC verticals.

We are looking for a freelance Influencer Marketing Manager with superior communication skills, keen attention to detail, and a desire to build valuable working experience with a select portfolio of clients who are also household names.

Job Responsibilities include:

• Campaign development: Work with the strategy team to ideate and develop engaging influencer campaigns
• Creator Discovery: Generate thoughtful target lists of influencers based on campaign KPIs
• Content Briefs: Craft detailed creator briefs around key program objectives and creative goals
• Contract negotiation: Assist with negotiating and executing contracts with influencers
• Onboarding: Onboard and oversee creators as they plug into the overall marketing program
• Communication: Serve as the main point of contact for creators, maintaining daily communication with them and their reps
• Monitor: Ensure that creator content meets brand standards
• Trends: Stay up to date on social media and creator trends
• Budgeting: Assist with managing campaign budgets to ensure profitability
• On-Site: Cover in-person creator events

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Business, or a related field.
• Professional Experience: At least 1 year of experience with a brand or agency in a similar capacity
• Skills: Strong analytical skills, proficient in data analysis tools, and excellent at presentation software like Google Slides
• Communication Skills: Exceptional communication skills, with the ability to articulate campaign goals and objectives

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