Marketing Operations Program Manager

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Marketing Operations team is responsible for the systems, processes, and data infrastructure that power Stripe's global marketing engine. We partner closely with Growth, Demand Generation, Regional Marketing, Lifecycle, Sales Development, and Marketing Technology teams to ensure campaigns are executed with precision, prospect data is accurate and actionable, and our marketing technology stack operates at scale.

We are systems thinkers and operational leaders focused on improving the workflows, tooling, data quality, and processes that enable marketing and sales teams to move faster and more effectively. Our work spans campaign operations, marketing automation, prospect data management, and cross-functional program delivery.

What you'll do

We are looking for a Marketing Operations Program Manager to own and drive critical operational programs across campaign execution, prospect data management, and marketing process improvement. This role sits at the intersection of marketing technology, data operations, and program management — and requires someone who can move fluidly between strategic planning and hands-on execution.

You will serve as a process owner for key marketing operations workstreams, partnering with stakeholders across marketing, sales, and engineering to deliver scalable solutions that improve efficiency, data quality, and pipeline impact.

Responsibilities

• Responsibilities can include the following and will vary by area of coverage

• Create and lead programs to transform marketing and sales development with AI programs like AI SDRs and agentic marketing campaign production

• Own end-to-end program delivery for marketing operations initiatives; maintain program communications, track milestones, coordinate cross-functional workstreams, and provide regular updates on roadmap progress

• Serve as the process owner for campaign execution workflows across email, landing pages, and paid media, supporting Growth, Lifecycle, and Global Campaigns marketing teams

• Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution across teams and regions

• Consult on best practices in Marketo and Braze, with a focus on automation, scalability, and operational design; design complex nurture and trigger campaigns and standardize them for broader use

• Own prospect data programs including marketing database growth strategy using first-party and third-party sources, ensuring the marketing database is healthy, deduplicated, and compliant

• Drive sales contact data completeness and accuracy for target accounts — managing third-party data vendor relationships, defining data enrichment workflows, and partnering with Sales Development and Sales Operations to ensure contact coverage meets pipeline goals

• Lead programs to address recurring operational challenges; define objectives, success metrics, and build repeatable processes that scale

• Partner with Engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling

• Coordinate review cycles, pilots, and feedback collection during program execution; summarize required changes, identify launch-blocking issues, and escalate risks as needed

• Drive ongoing improvements in marketing operations through process innovation, automation, and the adoption of AI-powered tools to increase productivity and transform workflows

• Maintain scalable documentation and support coordination with offshore production teams and cross-functional partners across time zones

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 6+ years of experience in B2B marketing operations, campaign management, or a related program management role within a high-growth technology environment

• 3+ years of experience working day-to-day with marketing automation platforms, CRM platforms, prospect data, and lead management

• 3+ years of experience in end-to-end program management of cross-functional marketing, sales, and engineering initiatives

• Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat

• 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs

• 3+ years of experience defining your own scope and goals and collaborating with a distributed, global team to deliver on them

• Excellent written and verbal communication skills, including the ability to convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering

Preferred qualifications

• Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources

• 3+ years of experience with Salesforce, including lead and contact management, campaign attribution, and marketing-to-sales data flows

• 3+ years of experience with Marketo or Braze audience and campaign design and production

• Experience selecting and managing third-party data providers for B2B contact enrichment and prospecting

• Experience implementing AI tools to improve marketing operations workflows and productivity

• Experience working with global teams on a day-to-day basis

• Knowledge of data privacy and compliance frameworks as they relate to prospect data acquisition and marketing database management

• Experience in the financial services, payments, or B2B software industries