Principal Product Manager, Membership

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

SoFi is looking for a Principal Product Manager to lead Membership/Rewards and loyalty initiatives, including SoFi Plus. In this high-impact role, you will be responsible for defining the "why" and "how" of our premium membership programs and ensuring that SoFi Plus becomes a primary driver of value for SoFi Members.

You will own the strategy for how we package, communicate, and deliver incremental value across the SoFi ecosystem. This is not just about managing a feature; it is about crafting a world-class membership experience that drives deep loyalty and multi-product adoption. You will collaborate across all levels of the organization to bridge the gap between ambitious business goals and delightful member experiences. As a senior leader, you will be expected to inspire with a bold vision, set the standard for product excellence, and be the primary advocate for the member journey within SoFi Plus.

What You’ll Do

• Lead the multi-year product vision for SoFi Plus, including identifying new benefits that inspire Members to adopt and utilize Plus.

• Own the end-to-end membership journey, from initial discovery and enrollment to long-term retention and "wow" moments.

• Collaborate with leaders across Money, Invest, Credit Card, and Lending to curate a unified suite of benefits that feels like a cohesive, premium ecosystem rather than a collection of offers.

• Create, communicate, and socialize a high-fidelity product roadmap that aligns executive stakeholders and cross-functional teams around the future of membership.

• Work closely with Design and Research to understand member needs and translate those insights into innovative solutions that solve real financial pain-points.

• Oversee the documentation and processes that ensure that every launch meets our high bar for product quality and member impact.

• Define the North Star metrics for Membership success; monitor performance and iterate rapidly based on data-driven insights.

• Partner with Marketing, Legal, Compliance, and Finance to navigate complex regulatory landscapes while delivering a seamless, "no-brainer" value proposition to our Members.

What You’ll Need

• 10+ years of product management experience, with a proven track record of scaling membership, subscription, or loyalty programs at a significant scale.

• The ability to see the "big picture" and understand how various financial products can be woven together to create a 1+1=3 value proposition.

• Exceptional communication skills with the ability to influence C-suite stakeholders and lead through ambiguity.

• An analytical mindset with the ability to model the impact of membership benefits on a variety of metrics (e.g., long-term value, acquisition costs).

• A passion for building products that don't just work, but genuinely improve the financial lives of our members.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.