Senior Manager Marketing Data Scientist, AI Enablement

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Who we are:

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We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role:

We are seeking a Senior Manager, Modeling & AI Enablement to lead the Modeling and AI Enablement function within Marketing Data Science (MDS). This role is a critical leadership position responsible for building model-driven competitive advantage and accelerating enterprise AI adoption across Marketing, Strategy, and Decision Sciences..

You will set the vision and execution roadmap for AI-enabled modeling, automation, and decisioning—while developing leaders and systems that empower every MDS lead and practitioner to effectively adopt and scale AI.

This role blends people leadership, technical strategy, and cross-functional influence, partnering closely with Engineering, Marketing Technology, Risk, Governance, and Executive stakeholders.

What you’ll do:

Modeling & AI Strategy Leadership

• Own the modeling and AI enablement strategy for MDS, aligning with SoFi’s broader AI, marketing, and growth priorities.

• Define and deliver a multi-year roadmap for predictive, generative, and decisioning models that drive measurable business impact.

• Identify and incubate next-generation AI capabilities (LLMs, agent-based workflows, automation frameworks) that create durable competitive advantage.

AI Enablement & Platform Development

• Lead the development of AI-powered tools, frameworks, and platforms that scale productivity for data scientists, analysts, and marketers.

• Oversee the build and deployment of internal LLM applications, model-assisted analytics, intelligent experimentation tools, and automated reporting solutions.

• Partner with Data Engineering and Marketing Technology to ensure AI solutions are production-grade, scalable, and well-integrated into existing ecosystems.

Model Development & Decisioning

• Guide the design, deployment, and monitoring of predictive and optimization models across acquisition, lifecycle, personalization, and measurement.

• Ensure modeling best practices across experimentation, causal inference, and performance measurement.

• Establish robust model evaluation, monitoring, and lifecycle management standards.

Governance, Risk & Responsible AI

• Serve as a senior point of contact for AI governance, working with MRM, Fair Lending, Privacy, Cybersecurity, and the AI Committee.

• Drive responsible AI adoption through standardized documentation, validation, and compliance workflows.

• Ensure models and AI systems meet regulatory, ethical, and risk management standards.

People Leadership & AI Evangelism

• Build, mentor, and lead a high-performing team of data scientists and AI practitioners.

• Elevate the AI maturity of the broader MSD organization through enablement sessions, playbooks, and hands-on guidance.

• Act as a trusted advisor to MSD and Marketing leaders, translating complex AI capabilities into clear business value.

What you’ll need:

• 10+ years of experience in data science, machine learning, or applied AI, ideally in marketing, fintech, or consumer tech; and with at least 2+ years of experience of managing/leading people

• Strong proficiency in Python, SQL, and ML frameworks (scikit-learn, PyTorch, TensorFlow).

• Experience with LLMs, prompt engineering, and AI application development in enterprise settings.

• Proven record of building scalable, automated data systems or AI-enabled applications for marketing or analytics teams.

• Familiarity with ML governance, model monitoring, and compliance frameworks (MRM, Fair Lending, etc.) is a plus.

• Excellent communication and stakeholder management skills — able to translate technical work into business impact.

• Intellectual curiosity and aptitude to pick up new technical skills

• Ability to initiate and drive projects to completion with minimal guidance

• High EQ with ability to influence outcomes and communicate technical content to general audiences

• Ability to work in a dynamic, cross-functional environment, with strong attention to detail

• Strong relationship building and collaborative skills

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.